Gigya (Acquired by SAP)
Gigya is an enterprise customer identity platform, acquired by SAP, that gives websites registration, comments and social infrastructure for brands such as Nike, CBS and the NBA. This is the design case study.
- Identity platform
- B2B SaaS
- B2C engagement
- Enterprise
- Product
- Enterprise identity and access management platform
- Industry
- Identity platform
- My role
- Designer Lead, UX and visual design for the B2C products and the B2B platform
Recruited for Gigya as Designer Lead in its first stages as a Startup (now SAP).
Was responsible for designing (UX & visual design) all company B2C products and B2B SaaS platform.
Worked alongside CEO, PM's, developers and Marketing division (Palo Alto).
Designed through the company's growth to 700+ enterprise customers and 1.5 billion unique users a month, before the acquisition by SAP.
The platform
Site settings
Configuration for each site on the platform.
Engagement plugins
Minimalistic plugins that fit any site
Comments and Game Mechanics, designed to integrate into any website.
UI Builder
Social login and registration
Flows in minimal steps, with built-in password strength and email confirmation indicators.
Challenge
Identity configuration needed technical precision while staying accessible, and the plugins had to be generic and minimalistic enough to fit into any site.
Decision
A SaaS platform with transparency and control over user data, pre-built engagement plugins, and a UI Builder for login and registration.
Impact
- Designed through the company's growth to 700+ enterprise customers and 1.5 billion unique users a month, before the acquisition by SAP.