About Lia Dolev.

Freelance product designer (UX/UI) for B2B SaaS, AI and cybersecurity products. 20+ years of experience, based in Israel.

Who is behind the studio

I'm a freelance product designer (UI/UX) for B2B SaaS and enterprise platforms: complex, data-heavy systems and AI products. I work closely with product and engineering, often as the first or only designer, turning messy ideas into clear, structured products, from the first flows to scale.

What sets me apart

Years inside startups and global companies, so
I fit into product and engineering teams and deliver fast
Product thinking
Problem solving
Breaking complexity down and making it simple
End-to-end delivery, from first flows to handoff

Career highlights

PlaxidityX Scaled design from one product to seven, built the design system, and designed an AI-driven XDR platform. A product I designed was presented at a global conference and led to collaborations with Google.
Gigya Sole designer from early-stage startup to the company’s $350M acquisition by SAP, with 700+ enterprise customers and 1.5 billion customer identities under management.
Optibus Sole designer through the $12M Series A, and led the company rebrand.
GfK Designed RegioGraph, a geomarketing platform that won Top Retail Product 2017. Acquired by NielsenIQ.
General Motors Owned UI/UX for the Bolt EV and Hummer Off-Road apps.

How I work

I design in Figma, with AI in the loop: Cursor, Claude, Lovable and Make.com for design-to-code and automation. I work in Hebrew and English, remotely or hybrid, with clients in Israel, Europe and the US.

Studies and recognition

AI development, Hebrew University of Jerusalem (in progress)
AI agents and automation, Jezreel Valley Academic College
UX Design (UXer) and visual communication design (Asqola)
Top Retail Product 2017, RegioGraph (GfK)
Writing on product design on Medium and in the articles section

Check it yourself

Profiles you can verify. The full facts and answers are on the profile page.